Payroll, tax & HR,
done right.
Seth Frydberg helps Houston companies with 50 or more employees replace scattered back office systems with ADP — payroll, tax compliance, benefits, and 401k under one roof. Less admin, less risk, more time to grow.
What Seth helps with
One partner for the
whole back office.
Most growing companies stitch payroll, tax, HR, and benefits together from three or four vendors. Seth brings it under one system — and stands behind it personally.
Payroll that just runs
Accurate, on time, automated payroll — across states, contractors, and complex pay rules, with filing handled.
Tax compliance
Payroll tax calculated, filed, and paid across federal, state, and local — plus year end W-2s and 1099s. Penalty exposure off your plate.
401k & fiduciary
Retirement plans that reduce your fiduciary exposure and help you attract and keep good people.
HR & hiring
Onboarding, handbooks, and HR guidance so your team isn't buried in paperwork as you scale.
Benefits
Competitive health and benefits packages, integrated with payroll so there's no double entry.
Insight & reporting
Real dashboards on labor cost, turnover, and overtime — decisions backed by data, not guesses.
The ADP platform
The full weight of ADP,
right sized to you.
Seth is your single point of contact — but behind him is one of the largest payroll and HR companies in the world. Here's the toolkit he tailors to your business.
RUN Powered by ADP
Streamlined payroll, tax and light HR built for small and growing teams.
ADP Workforce Now
The full HCM suite: payroll, benefits, talent, time and analytics in one place.
Core fit for Seth's clientsADP TotalSource
A PEO model that hands your HR, benefits and compliance to ADP's experts.
ADP Lyric HCM
Enterprise grade, global HCM for large organizations with complex needs.
Product lineup verified against ADP's official product pages — adp.com/what-we-offer.
Capabilities in detail
What that actually covers.
The specifics behind the platform, from retirement and taxes to compliance and background checks.
401k & retirement
- Plan design, setup and recordkeeping, integrated with payroll
- 3(16), 3(21) and 3(38) fiduciary options that shift risk off you
- Annual nondiscrimination and compliance testing (ADP/ACP, top heavy, IRS limits)
- SECURE 2.0 tax credits up to $16,500 over three years for new plans
Payroll tax & filing
- Calculate, deposit and file federal, state and local employment taxes
- Year end W-2 and 1099 management
- Handles multiple states and jurisdictions
- Tax credits and incentives: WOTC, R&D and 3,000+ programs
Compliance (SmartCompliance)
- Employment tax and wage garnishment processing
- ACA health compliance and reporting
- Unemployment claims managed with ADP specialists
- Employment and income verification, plus W-2 management
Background checks & screening
- Criminal history checks
- Employment and education verification
- Drug testing and medical screening
- FCRA and state compliance guidance built in
Benefits & insurance
- Medical, dental, vision, life and disability administration
- ICHRA and benefits decision support
- Workers' comp with pay as you go premiums, via ADPIA
- Business insurance: liability, business owner's policy and commercial auto
Time, talent & HR
- Time and attendance, scheduling and labor cost tracking
- Recruiting, onboarding and performance management
- HR guidance, handbooks and reporting
- Full HR outsourcing available through the TotalSource PEO
Verified against ADP's product pages — SmartCompliance, Retirement Services and Screening & Selection Services. adp.com/what-we-offer.
Interactive estimate
What could the right
setup save you?
Slide to match your business. Grounded in real benchmarks: small firms spend ~5 hrs per pay period on payroll taxes alone (QuickBooks Payroll survey); payroll automation cuts processing cost up to 80% and processing time ~30% (American Payroll Association); the IRS assessed 4.4M employment tax penalties totaling ~$26.9B in FY2024. This models ~50% of your admin hours automated plus reduced penalty exposure — your real number is what the meeting is for.
About Seth
Trust isn't a pitch.
It's a track record.
Before Seth Frydberg ever talked payroll, he spent eight years in law enforcement — work where your word, your judgment, and your composure under pressure are everything.
He held a range of roles across those years, and was chosen by Sheriff Ed Gonzalez for the Leadership Development Institute — a program that invests in the people identified as the agency's next generation of leaders. That experience shaped how he shows up for others to this day.
What that career taught him is simple: leadership is service. The best leaders don't sit above the people they serve — they remove obstacles, tell the truth even when it's uncomfortable, and put other people's outcomes ahead of their own. He brings that same servant leadership mindset to every business he partners with.
Away from work, Seth is a practicing Jew and the kind of friend who genuinely loves people. You'll usually find him on the golf course or a pickleball court, at the piano, or diving into whatever new skill has caught his curiosity — he's a lifelong learner by nature, and time with family and friends is what keeps him grounded.
That blend — the discipline and integrity of public service, a leader's heart, and real human warmth — is what makes Seth a different kind of partner. You're not getting a quota chaser. You're getting someone who's in it for the long relationship and treats your business like it's his own.
Why work with Seth
A consultant,
not a call center.
ADP is the platform — Seth is your person. He learns how your business actually runs, then tailors the right mix of payroll, tax, HR, benefits, and retirement around it. No handoffs, no ticket queues.
Client stories
What working with
ADP looks like.
Case studies from ADP's published client work. Ask Seth which of his current Houston clients you'd like to speak with directly — he'll make the introduction.
Ask for a reference →Let's talk
Book a meeting — 30 minutes or an hour.
Grab a time, or send a few details and Seth will come prepared. No pitch marathon — just a focused read on where your back office is costing you.
Grab a time
30 minutes, on your calendar
Or tell Seth a bit first
So the time is actually useful to you
Your email app should have opened with the details filled in. If it didn't, just email seth.frydberg@adp.com and he'll follow up within a business day.